Your brand is an ephemeral feeling – a constantly evolving message – and the way your brand is perceived by your clients, customers, and employees is a reflection of your product or company. Education Outreach & Messaging DevelopmentĪt VDA, we know that brand is so much more than a logo placed statically on a product or a website.Instead of shouting, let your community do it for you. We do your research, generate original ideas, and together with you, create and deliver experiential strategy concepts, aligned with your marketing goals, that transform consumers into fans who can’t wait to tell the world about your brand. Set your brand apart by letting your customers experience your brand in real life. Brands are trying to speak louder to break through the noise, yet how effective is raising your voice when everybody else is doing the same? Therein lies the key differentiator between experiential, live events, and any other marketing effort or strategy. In today’s consumer culture, our lives are bombarded by all different types of brand messaging – from social media, to online ads specifically catered to our cookies and browsing history, our inboxes are spammed with marketing emails that many of us decide to send straight to the junk box. ![]() Our Massachusetts headquarters is home to a workshop of exceedingly skilled, educated, and efficient craftspeople, each trained to produce a high caliber of work. To make your vision a reality, VDA employs a full-time team of executive staff, creative designers, producers, and production managers with areas of expertise in lighting, audiovisual, theatrical set design, and event technology. We are solution-driven, outside-the-box thinkers, with the knowledge and experience to deliver truly unique events. ![]() VDA has watched as times and trends have changed, and the focus of events has shifted from the stuff to the engagement, the creativity, the innovation, and the disruptive factor. Experiential Marketing & Event Design Agency based in Massachusetts creating brand experiences that drive business growth through client collaboration & creative thinking.Īt VDA, our clients – and their goals – drive our designs, allowing us to craft memorable events, catered to client objectives, that build connections and drive responses in attendees.
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